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How A Pandemic Builds A Business

The world is sending you some spare time, let’s use it!

Now is the right time to start placing some focus on building the internal systems of your business. These include the way that your business will work, how it will work, and fool proofing the internal systems that transfer interest into action.

A pandemic will build a resilient business… if you allow it.

Start using this time to work on your business, especially since working ‘in’ your business may be physically, mentally and emotionally limited.

Here’s how to use your time to build a resilient business, and how to use it well;

1. Work on creating a consistent approach to written words and documents.

Start by creating and developing the tone of voice your business. This needs to connect with your target audience and purposefully promote your business values.

Then, dive deeper.

Does this tone align with your email replies? If not, alter the replies to suit.

Does this tone align with your social posting? If not, alter your social posting to suit.

Does the tone align with your terms and conditions and privacy policy? If not, you know what to do.

2. Work on fool-proofing manageable systems.

What do your internal processes look like? Are you just winging it? Let’s change that.

A fool-proof system makes for an incredibly strong foundation. One that doesn’t shift when work gets busy, and one that doesn’t fall when times are tough.

Look at the way your internal processes are structured, create a process manual (this is a great resource to have if looking to seek investors in the future), and be sure that once your processes are being utilised they are the things that automatically place you ahead of your direct competitors.

3. Work on engaging people and building trust online.

Do the small things to get the larger results. This means aligning your tone of voice with your comments online.

  • Encourage people.
  • Support people.
  • Motivate people.

Comment on posts, share positive ideas, follow accounts that benefit you and push you. Start engaging in a positive way, and use this as the first step when gaining trust with your target audience.

It is a lot like smiling at a stranger.

These are cost-free, effective and important processes that create the foundation of a resilient business.

Use your time!

And, if you need some help or want to bounce ideas, let’s chat.

We also have our free PDF resource that is 50-pages long and provides some pearls of wisdom when establishing written content during these uncertain times.

How Collaboration Changed the World

Because Teamwork Makes the Dream Work

If you’ve stumbled into the business game, you would have heard (and heard again and again) that collaboration is a powerful force.

But, the same recording can often become silent.

That’s why I decided to do some further investigating. And, I was motivated and inspired by what I found.

I’m about to tell you to collaborate, without telling you that you need to collaborate. 😉

Because collaboration truly has changed the world and there’s no better time to dive on in and take a piece of the collaboration pie for yourself.



John Lennon and Paul McCartney created a songwriting partnership prior to launching The Beatles.


The world of music changed forever. Culture and humanity was injected into politics. A brand was collectively $2 billion richer.



Nike x Sharpies showcased to the world that Athletes are more than the sport that they play. They encouraged storytelling to inspire, promote ideas, and encourage conversation


Sales skyrocketed. Athletes felt heard. Profits increased.



Uber collaborated with Spotify to create an experience that relives moments, while travelling in an Uber.

Think personalised trips, on a personalised playlist. Genius!


This collaboration helped Uber’s total company value increase from $40 billion in 2014 to $66 billion.

As an entrepreneur, business owner or company director, it is important to understand the importance of collaboration and the impact that it directly has on the bottom line.

If there’s one thing you do today, make it to contact a brand, business, influencer or company and see if they are open to collaborating with you.

It just could be the start of something HUGE.

How A Pandemic Builds A Business