Writcomm | Melbourne Copywriter | Copywriting Services

Let me tell you a story ...

Did I ever tell you about the reason why I started WritComm?

WritComm was founded by a moment when I spoke someone out of suicide.

​It was a phone call, while I worked as a negotiator, where the person I was talking to felt pressured by a financial burden that left them gasping for air; drowning in life.

Their dispute came down to one word in an insurance contract. One. Word.

I saw this same situation occur often, and had to do something about it.

Businesses needed content and copy, contracts and documents that weren’t tied to billable hours and thousands of dollars in fees.

The corporate and government departments needed to become more human.

I saw the opportunity to write the words, the stories, the technical terms and ideas that build professional relationships across borders and seas, servers and screens.

The opportunity to change a life with one. word.

And so, WritComm was born.

Why am I telling you this? Because telling you a story that is using both fact and a strong narrative is extremely powerful. It provides direct insight into the thoughts and feelings behind a circumstance.

And, when it comes to business, it helps to establish a human connection that is often missing when the focus is predominately on profit.

Here are three ways that can help you tell your story as you introduce yourself to the world, shout your purpose, or connect with your reader;

  1. Set the Tone

When telling your story, you need to make sure that the tone of your story telling is consistent with the tone of your branding. If your branding is strong, inspiring and theatrical, your story should be told with this in mind.

If your brand is professional, concise and engaging, use your words to align with this vibe.

Consistency is key, and it helps the reader to connect the dots and recognise your business brand and storytelling vibes, while making a connection between the two.

  1. Tell the Truth

Storytelling is not a place for white lies. A true story needs to be told with passion, as it retells moments of truth.

Passion and truth are a formidable force. They are enticing and encouraging, while instilling a special little pearl of thought into the brain and heart of your reader.

Tell the truth, explain the facts, and do that with passion.

  1. Know your Goals

It’s imperative to know why you’re telling your story. Especially when the storytelling is linked to a business or professional endeavour. If you keep your business objectives in mind, you won’t lose track of the ‘WHY’ when you begin to inject some emotion into the world of profit.

Knowing your goals with help to stay on the right track when you unleash your words. It’s not hard to get lost in a good story, so you need to be sure that it’s your reader getting lost in your words… and not you!

Remember your goals. They will guide you. Always.

Take the time to share your story, share it with passion and see the impact it has on your client, on your reader and on yourself.

We want to hear your story. Share it with us HERE.

Let Me Tell You A Story…